LinkedIn can be a powerful tool for individuals and companies looking to create new connections, build leads, and build their brand. In addition to being a great way to recruit new talent, LinkedIn marketing is probably the best marketing tool to use in a B2B business. It invariably turns out to be a platform for marketing product launches and lead generation. LinkedIn’s comprehensive marketing strategy requires ongoing management, monitoring, analysis, and adjustments.
Here, we’ve listed some important tips to help you get the most out of your LinkedIn marketing strategy.
Create a dynamic company page for your brand.
To create a business presence on LinkedIn and access additional features that improve your visibility, you need to create a LinkedIn Company Page. Consider this page as an extension of your website and complete a complete profile including products and services. Invite your employees and customers to follow the page.
Be an authority in your industry
You need to plan what type of content you can provide so that decision-makers think twice about the approaches they are taking. Think about the discussions you can create to make you stand out as a thought leader. Also, determine if the content is relevant to whom and if the content convinces potential seekers to take action.
Community participation
It’s not about how many connections you make or use on LinkedIn and other social media platforms. It’s about how many people you reach and engage in. The best way to get involved in social media is to build a community.
On LinkedIn, you can create real groups that you manage. Consider taking an active role and creating a group in the industry in which you work. Or just join an existing group and share relevant content. Either way, you will create new contacts and engage in interesting conversations with industry leaders in your field.
Viewing statistics
New statistics from LinkedIn Publisher provide a stunning insight into not only how many people view each post, but also the lifespan of each post, the demographics of readers, and the people who interact with your posts.
To view statistics, go to the Who Viewed Their Posts tab, which is located in the Profile section of the main navigation under Who Viewed Your Profile. Click on any entry to see a graph showing the number of views for the last 7 days, 15 days, 30 days, 6 months, or 1 year.
This gives you an incredible perspective to see the expiration date of each post. Browse through those numbers, as well as the elements of the posts themselves, to see templates that tell you what topics, format, and length your readers are most interested in.
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