Facebook is the largest social network, with 1.28 billion active users, and has a tremendous impact on the potential brand.
Your Facebook page makes your business:
- Discoverable- When people search for you on Facebook, they can find you.
- Connected. Have one-to-one conversations with your customers who might like your page, read your messages and share them with friends, and register when they visit.
- Timely – Your page can help you communicate with large groups of people more often by using messages that match their needs and interests.
- Shrewd. Analytics on your page will give you a deeper insight into your customers and your marketing efforts.
Assign goals
Goals are the foundation of any strategy. What do you hope to achieve with your Facebook page? Although selling is a clear goal, there may be other objectives that contribute to sales.
As you construct your Facebook marketing strategy, keep the following aims in mind:
- Increase your overall exposure and awareness.
- Build a loyal and engaged community.
- Establish authority and demonstrate your knowledge.
Study
Your Facebook research will include these areas:
- Define your audience and where they spend their time.
- Study the competition and see what works for them.
- Understanding of the latest technology. Make sure you know the latest Facebook techniques that are effective. Follow trends so you know what works for others.
Facebook design
Now that you have your goals set, work backward from those goals to determine how you will achieve them.
- Set up an editorial calendar. Plan the content that you want to share. You can plan your daily activities, weekly activities, and monthly activities using an Excel spreadsheet.
- Set up an activity calendar. Map out your long-term activities and marketing plan, and evaluate your results. Also, decide when and how often you should interact with the key people who influence you.
Measure your progress
Take some time to review your Facebook progress to see if your marketing strategy is effective. Learn how Facebook Insights works so you can figure out which jobs are bringing in the most money.
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If you’re ready to get started on your dream website, send us an email or give us a call at +234(706)-105-8696 to chat with one of our strategists.
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